Afrobox CEO

Emmanuel Baafi

The story behind Afrobox

Emmanuel Baafi is a 30-year-old entrepreneur, professional chef, and founder of Charlotte's Foods Ltd, the parent company behind Afrobox, Efie Nkwan Products, Smart Serve, and Gold Coast Catering. Afrobox is a food subscription and catering brand based in Ontario, Canada, offering weekly African-inspired meals across the Greater Toronto Area (GTA).

Originally from Ghana, Emmanuel brings his passion for African food, cooking, hospitality, and entrepreneurship into everything he builds.

With a background in professional kitchens and food service, Emmanuel developed a strong passion for creating authentic, flavorful meals while making African cuisine more convenient and accessible to people across the GTA.

His vision goes beyond simply selling food. Emmanuel is building a trusted African food brand that represents quality, consistency, culture, and excellent customer service. Through Afrobox, he's introducing more people to delicious African-inspired meals while creating a convenient solution for busy individuals and families.

Afrobox Canada

Our story

Afrobox is a Canadian food subscription and catering brand created to make enjoying delicious, homemade African-inspired meals simple and convenient.

Afrobox offers weekly meals through monthly subscription packages, allowing customers to subscribe once and receive freshly prepared meals throughout the month — ideal for people who love African food but don't always have time to shop, prep, and cook from scratch.

Our menu features a variety of flavorful dishes inspired by African cuisine, including customer favorites like:

  • Jollof rice
  • Chicken (grilled, jollof, or peppered)
  • Peppered turkey wings
  • Other homemade African-inspired meals, with options for different dietary preferences

Afrobox currently serves customers across the Greater Toronto Area, with free delivery available on eligible subscription packages.

Our mission

To share authentic, convenient West African food that nourishes people and creates connection.

Our vision

To make West African cuisine a beloved part of everyday food culture across Canada.

Fresh. Homemade. Convenient.